Two themes. Same words, two readings.
Pick a starting point, then write to your editor: colors, typography, density, and corner radius all adjust per site. Switch between themes any time without losing your content.
minimal
themeClean, restrained, lots of whitespace. Sans-serif, single accent color, conservative spacing. The default. It works for most service businesses.
- Sans-serif throughout
- Pill-shaped CTAs
- Centered, balanced layouts
- Accent color subtle by default
About
A small studio, working in long form.
I work with a few clients each season, the kind that want to slow down enough to make something honest. Most engagements run six to twelve weeks, deep collaboration, no account managers in between.
Before Lumen, I led brand at a Series-B fintech and freelanced under my name for designers I respect.
Engagements
How we work together.
Identity
Logo, typography, color, voice: the foundation everything else sits on. Six weeks, end to end.
$8,400
Editorial design
Annual reports, lookbooks, founder letters. For pieces that need to read as carefully as they look.
from $4,200
Advisory
Monthly retainer for in-house teams who want a brand director on call. Two reviews + async feedback.
$2,400/mo
Get in touch
Working on something good?
I read every note. Tell me about the work: what stage, what you're after, when you'd want to start.
Send a messageeditorial
themeMagazine-style: serif headlines, asymmetric grid, italic pull quotes, monospace metadata. Denser and more textual, for owners whose voice carries the work.
- Serif display + sans body
- Asymmetric 12-col grid
- Square / hard-edged CTAs
- Monospace eyebrow labels
A small studio, working in long form.
I work with a few clients each season, the kind that want to slow down enough to make something honest. Most engagements run six to twelve weeks, deep collaboration, no account managers in between.
Before Lumen, I led brand at a Series-B fintech and freelanced under my name for designers I respect.
How we work together.
- 01
Identity
Logo, typography, color, voice: the foundation everything else sits on. Six weeks, end to end.
$8,400
- 02
Editorial design
Annual reports, lookbooks, founder letters. For pieces that need to read as carefully as they look.
from $4,200
- 03
Advisory
Monthly retainer for in-house teams who want a brand director on call. Two reviews + async feedback.
$2,400/mo
Working on something good?
I read every note. Tell me about the work: what stage, what you're after, when you'd want to start.
[email protected] →Tunable
Themes are starting points, not boxes.
Both themes consume the same brand-token system. Tell your editor what you want and the page adjusts globally. No theme editor, no config files.
Color
"Make the accent forest green."
Typography
"Pair a serif heading with a sans body."
Density
"More breathing room."
Radius
"Softer corners, but not pills."
Pick a theme. Iterate from there.
Both themes are tasteful out of the box. Most owners ship without touching the brand tokens, and the ones who do, do it in chat.